The Cost of Higher Eduction Research Paper Example | Topics and Well Written Essays - 1000 words

The Cost of Higher Eduction - Research Paper Example This research will begin with the statement that the cost of the higher education in America has been escalating, and many people are wondering how they will have education for their children. The higher education in U.S is an ultimate optional stage of the formal learning after the secondary education. The educational institutions include the colleges, universities that are both private and public. The cost of higher education is known to be relatively cheaper for the public institutions compared to the private ones. The cost of the higher education has skyrocketed making the college and university education unaffordable. The level of unemployment has also been increasing, and the employed people are not getting any increment of their salaries, but the college tuition fee has been increasing in the public colleges. The cost of the education services from college tuition could be solely attributed to the fault of the institutions of higher learning with the administration being accus ed of the bloat compared to the reduced governmental funding. However, the facilities of higher education have tried to keep the expenditures and the tuition down. Many institutions do not try to inflate the costs of the education deliberately. When the ultimate projection is made the today's cost of the higher education may seem cheaper compared to the future costs. Still, the costs are rising at alarming rates that are faster than the inflation.

Video game aggression Essay Example for Free

Video game aggression Essay As technology continues to forge ahead concerns about its effects on the populace are raised. Whether it be microwave ovens causing cancer or cell phones causing accidents, people are always interested in researching, and often condemning, these new products. Such is this case with videogames. Ever since PongO swept the nation, scholars have been researching videogames effects on children. The most popular aspect of videogame research is whether or not games increase aggression. A video game is any console or PC based interactive game, aggression is any thoughts or behaviors related with the intention to cause harm. Contrary to popular belief, there is no reliable correlation between videogames and aggression. Claims are the backbone to a study; they are both the starting point and the goal. Cooper and Mackie (1986) sought to discover if a highly violent game would affect 4th and 5th grade kids differently than a nonviolent game or a paper-and-pencil game. Tamborini et all (2000) predicted that aggressive thoughts and behaviors would be highest amongst those playing a violent virtual reality game followed by those playing a violent standard game, followed by those playing a nonviolent standard game. Derek (1995) was interested in what effect, if any, playing violent games would have on aggressiveness in different personality types. Ballard and Weist (1996) researched whether the level of violence in a game would affect peoples responses on a hostility questionnaire. Sherry (2000) performed a meta-analysis on 25 video game/aggression studies; he wanted to see if there was any credence to the claims. All five studies are very similar in their intent. They mostly focus on whether the level of immersion (via different hardware, violent content, and/or graphics) affects the level of aggression. To understand a study one must understand the definitions used within that study. All five studies use the same general definition of a videogame that the general public uses; an interactive game played on a television or monitor whereby onscreen objects can be manipulated through the use of a controller. Violent video games are those that involve death and destruction to things resembling reality and/or fantasy. Definitions of aggression, however, differ. Cooper and Mackie (1986) used a childs toy selection and distribution of reward/punishment as an indicator of aggression. Tamborini et all (2000) consider aggression to be hostile thoughts. Derek (1995) defines aggression as a mindset that includes seven subcategories (the Buss-Durkee Inventory): assault, irritability, indirect hostility, negativism, resentment, suspicion, and verbal hostility. Ballard and Weist (1996) use the word hostility instead of aggression. In this case it refers to thoughts of defensiveness, dominance, aggression, self-confidence, nurturance, and autonomy. Sherry (2000) just says, ?and some form of aggressiveness as the dependent variable. The Cooper and Mackie study and the Sherry study are the only two that incorporate behavior in their definition of aggressiveness. All of the others deal only with thoughts, but are quite similar in their intent. The real make-or-break portion of research is the method in which you seek and categorize the data. Cooper and Mackie (1986) took 84 4th and 5th graders from New Jersey. They had equal numbers of boys and girls separated into three groups. One group played the violent game Missile Commander (a cheesy game where you shoot lasers at little dots representing bombs falling on a city), another played Pac Man (which we all know and love), and the control group solved mazes with pencil and paper. After 8 minutes of game play the kids were told to select a toy to play with while the researcher did some work (the researcher was actually observing how long the child play with each toy. They could select a Shogun warrior (a violent toy), Nerf basketball (an active toy), Lincoln Logs (a quiet game), or pop-up pinball (a skill game). Which toy the child selected acted as an indicator of mindset. After the play session the children were told to hold down a button to indicate the length of a time a child should be punished for various acts of insubordination. They were then told to hold down a button for the length of time a child should be rewarded for various good deeds. Tamborini et all (2000) enlisted 92 MSU undergrads in the Communications department. The predominantly female assemblage was split into three groups. Before playing any games they filled out a self-report questionnaire concerning aggressive tendencies. The first group got to play Duke Nukem 3D on a virtual reality system (Duke Nukem is a modern first-person shooter where you run around blasting aliens; virtual reality systems incorporate a headset and gloves to more fully immerse the player), the second group played Duke Nukem 3D on a regular computer, and the third group played Cool Boarder (a realistic snowboarding game) on a regular PC. Participants got to play for ten minutes then filled out a thought list coded for types and frequency of hostile thoughts. They also filled out an evaluation of the research assistant they dealt with, this was meant to be another measure of aggressiveness. Derek (1995) enlisted 117 students from Strathclyde University (60% women). Participants were split into three groups. The non-aggressive game group played Tetris (a real-time strategy game), the moderately aggressive game group played Overkill (a typical space-blasters game which no one has heard of), the aggressive game group played Fatal Fury (a martial arts fighting game with high levels of trauma and gore). Players were given a personality test before and after game play under the guise that the study was concerned with hand-eye coordination as it relates to personality. Ballard and Weist (1996) took 30 male undergraduates from Appalachian State University. The guys were split into two groups. Group one played Corner Pocket (a billiards game with virtually no action) while group two played Mortal Kombat (an extremely popular fighting game), which was set at either high violence mode or low violence mode. The subjects played for 10 minutes before filling out a hostility questionnaire. Sherry (2000) drank hundreds of cups of coffee and alienated his wife and kids while pouring over insane amounts of research. There were 32 studies available to him, 7 of which he had to throw out for various reasons. Of the remaining 25 he carefully looked for validity problems while synthesizing them into the definitive meta-analysis on this topic. As with all things capitalist and otherwise, its all about the bottom line, lets see what they found. Cooper and Mackie (1986) found that, overall, the kids played with the skilled toy and quiet toy (118 sec. and 134 sec. respectively) more than the active toy or aggressive toy (89 sec. and 59 sec. ). After exposure to the aggressive game the kids played with the aggressive toy more than the kids in the other two conditions combined (82 sec. compared to 46 sec. for the other two groups). Amount of time pressing the reward/punishment buzzers was not correlated with the game played. Tamborini et all (2000) found a significant effect for media environment on hostile thoughts, F (3,91)=7.21, p*. 01, eta=. 20. Contrary to expectations, a higher number of hostil thoughts was found among those who played the game on a PC, not those who played Virtual Reality. They did find that those playing violent games had higher hostility ratings than those whom played nonviolent games, but the highest hostility was found among those who observed the violent games. Derek (1995) used a one-way ANOVA test and found no significant differences between overall changes in aggressiveness and type of game played. Pearsons correlation coefficients also failed to show a significant relationship between type of game played and change in level of aggression. Ballard and Weist (1996) used a one-way MANOVA test and found a significant relationship between levels of hostility and type of game. Hostility scores were higher after playing high-gore Mortal Kombat than they were after playing low-gore Mortal Kombat. Both were significantly high than those who played the billiards game. Sherry (2000) used the Pearson R on each of the 25 studies individually, he then subtracted out the variance due to sampling error. This resulted in a large standard deviation in the weighted effect size, suggesting extraneous variables at work. He also performed a Fisher Zr test, and was unable to reject the null hypothesis. In the words of Austin Powers, whoopdy-doo, what does it all mean There are many factors that cloud the issue, but overall it seems that the evidence is not very convincing. In the Cooper and Mackie study (1986) the higher levels of play time with the aggressive toy was accounted for almost entirely by the female participants. One theory is that playing the aggressive video game empowered the girls (whom are normally shunned from doing aggressive things) to broaden their aggressive horizons; at the least it calls into question issues of generality. The age of this study is also a factor, Sherry (2000) points out that there is a trend for older video game studies to have greater effect sizes. An issue with all of the studies was the short amount of time participants played the games. Sherry (2000) found that playing time was a negative predictor of effect size. It seems that there is an initial spike in aggression that goes away after longer exposure. Tamborini et alls (2000) findings are odd due to the fact that the observers reported the highest hostility. This could indicate that seeing violence on screen-not necessarily controlling it- leads to higher aggression. The most convincing evidence of all is the meta-analysis (Sherry, 2000). His exhaustive study was unable to produce resounding results, indicating that the positive findings in some of the studies could be anomalous. This lack of evidence would leave one to believe that the status quo is acceptable. Game content can be found through the rating system, but any other measures would be burdensome and unnecessary. So, until more convincing data comes along we can rest assured that any rage is the result of good old American anger, not blasting on-screen boogie men. Bibliography Works Cited Ballard, M. E. , Wiest, J. R. (1996). Mortal Kombat: The Effects of Violent Videogame Play on Males Hostility and Cardiovascular Responding. Journal of Applied Psychology, 26, 717-730. Cooper, J. , Mackie, D. (1986). Video Games and Aggression in Children. Journal of Applied Social Psychology, 16, 726-744. Derek, S. (1995). The Effect of Video Games on Feelings of Hostility. The Journal of Psychology, 129, 121-130. Sherry, J. L. (2000). The Effects of Violent Video Games on Aggression: A Meta-Analysis. Human Communication Research*. Tamborini, R. , Eastin, M. , Lachlan, K. , Fediuk, T. , Brady, R. , Skalski, P. (2000). Virtual Violence. 86th Annual Convention of the National Communication Association.

The Dramatic Tension Creations Of Shakesphere English Literature Essay

The Dramatic Tension Creations Of Shakesphere English Literature Essay Macbeth is a drama of great tragedy. Written by William Shakespeare in the Elizabethan era, the themes of the play relate to many instances of todays society, including: ambition, fate, deception and treachery. The play begins with three supernatural characters, known as the Witches, who confront the tragic hero Macbeth on his victorious return from the war between Scotland and Norway, alongside him is General Banquo. In the meeting between Macbeth and the Witches, they predict that Macbeth will become King, although never actually, stating the path he must undertake and how these events will occur (Act 1, scene 3). As the scene has been set for the play, the plot continues towards the dramatisation of how Macbeth will achieve this great power to Kill King Duncan of Scotland. Assisted by his wife Lady Macbeth, who plans the fine details of the murder with him, the act is carried out whilst the King is guest of the two characters, Macbeth and Lady Macbeth. Shakespeare wrote the play, in order for the audience to never see the murder, but succumb to the tension that is created by the reactions of the two characters after the deed has been committed. We read that Macbeth is panicked and afraid of the consequences, while Lady Macbeth remains calm, helping Macbeth to smear blood on the daggers onto the sleeping guards, which earlier she drugged, having physical proof that the murder was conducted by them (Act 2, scene 2). Quoted from the scene Whence is that knocking? How ist with me, when every noise appals me? Will all great Neptunes ocean wash this blood clean from my hand?(1,2, 58-61), is eviden ce of this behaviour by the character Macbeth. After the murder, King Duncans sons, Malcolm and Donalbain flee from Scotland and Macbeth becomes King. As the play continues, it becomes more dark, sinister and psychological, with Lady Macbeth succumbing to madness, then suicide. Macbeth kills Banquo to stop his sons from becoming King, which was part of the original prophecy by the three Witches, and eventually Macbeth is killed by Macduff, who becomes King of Scotland in Macbeths place. Shakespeares Macbeth Throughout the play, Shakespeare manages to create dramatic tension from the very beginning, right up to the murder of King Duncan, and thereafter to the downfall of Macbeth. Shakespeare gradually builds up the tension in each scene and releases it at different stages, until finally the act of the murder takes place. The four main themes which are outlined in the play become apparent from the beginning, things arent what they seem, ambition, power and superstition. His use of dramatic irony, the supernatural and indecision by the leading characters, Macbeth and Lady Macbeth, all combine to keep the audience on the edge of their seats throughout. Shakespeares talent was the ability to present a story with creative dramatisation of imagery and imagination. He knew how to entertain the audience with fast-paced plots, creative imagery and dramatic characters. Shakespeare uses several instances of irony in Macbeth to give the play more depth, continuation of the dramatisation and to also allow the audience to foreshadow events to come, without the characters knowing the actions theyll take and the consequences. A good example of dramatic irony is when Macbeth plans Duncans murder, along with Lady Macbeth, while still remaining loyal to the King.   This is dramatic irony, while Duncan isnt aware of Macbeths plans, while the audience does. A further example of dramatic irony is posed in act one, scene five, Macbeth says My dearest love, Duncan comes here tonight, with Lady Macbeths reply And, when goes hence?, Macbeth says To-morrow, as he purposes, with Lady Macbeths final reply O, never shall the morrow see (1,5, 57-60). Implying in this scene, that Macbeth will soon undertake the task of committing the murder. Shakespeare uses a simile within the scene to portray Macbeth to act as an innocent flower when King Duncan arrives, but underneath act as a serpent to achieve your ambition to become King of Scotland look like an innocent flower, but be the serpent undert. (1,5, 64-65). We will proceed no further in this business. (1,7, 31) Showing doubts that Macbeth doesnt want to go through with the act and still Macbeth continues to question the consequences later in scene 7, If we should fail? Lady Macbeth responds, We fail? But screw your courage to the sticking place, and well not fail. (1,7, 58-59). The Witches Throughout the play, the theme of the supernatural plays a major role. Shakespeare opens the play with a short opening , long enough to awaken the audiences curiosity, with three supernatural beings on a dark mysterious heath (Act 1, scene 1). The mood of the play is set, although the action and the introduction of the leading characters dont start until the next scene. Introducing the supernatural power of witchcraft into the play associates the drama with the dark arts, treachery and unnatural disturbances. Shakespeare uses powerful imagery to portray the witches as grossly unnatural in appearance (Act 1, scene 3), inflicting unnatural storms and disruption onto the world. The opening scene is particularly important in establishing the mood and atmosphere of the play for the audience. The weather portrays darkness, using a Pathetic fallacy, the supernatural environment of the heath, with severe weather of thunder and lighting, proclaimed by Macbeth So foul a day I have not seen. (1,3,38), the prophecy is presented to Macbeth and Banquo. The Witches use a rhyming technique throughout their speeches, referring to incantations of magical charms, another trait of the supernatural. Every detail of the scene opens the audiences imagination and portrays from the outset the common themes of human values, a world of darkness, sinister behaviour and treachery by the leading characters. The Witches are introduced by Shakespeare as three women in evil apparel, using dramatic imagery, who told Macbeth and his companion Banquo, of the prophecies that would be acted out in the play. The Witches set the tone of the play and foreshadow the plot of the story at the very beginning (fair and foul) right and wrong. The opening scene foreshadows a tragedy, which the story is based upon. Within Act 1 scene 3, the witches are characterised as being unnatural and non-human looking and yet your beards forbid me to interpret that you are so. (1,3,45) and Banquo questions the witches Are ye fantastical? (1,3,53) and being of devil What, can the devil speak true? (1,3,108). Referring once again back to the supernatural theme and beings of darkness. Ambition and the plays main characters As a character Macbeth is the tragic hero of the play. Portrayed as a hero at the beginning of the play, helping to defeat the Norwegians and given the title the Thane of Cawdor by King Duncan, the plot of the play starts to unfold and Macbeth believes in the prophecy the witches set out (Act 1, scene 2). Macbeth is only given a new title as previously the Thane of Cawdor was killed due to committing treason. We discover Macbeths character to be strong willed, ambitious and greedy. Throughout the play the character changes and develops. In the beginning he is portrayed as a loyal soldier, willing to fight for his King, and country and as the play progresses he grows to become more ambitious to fulfil his destiny. However, Macbeth later in the play the character develops guilt for his crimes. With King Duncan travelling to Macbeths castle, in a soliloquy Macbeth urges darkness to cover the deed that he plans to commit Stars, hide your fires! Let not light see my black and deep desires (1,4,50). Here Shakespeare completes the scene uses a Rhyming Couplet to portray the importance at the end and signify how Macbeth will commit the murder of King Duncan. The witches prophecy (Act 1, scene 3,line 48) 1st Witch All hail, Macbeth! Hail to thee, thane of Glamis! 2nd Witch All hail, Macbeth! Hail to thee, thane of Cawdor! 3rd Witch All hail, Macbeth! That shalt be king hereafter The prophecy proclaims the theme of ambition for the rest of the play, which is outlined by a metaphor in Banquos speech If you can look into the seeds of time, and say which grain will grow and which will not. (1,3,58). Macbeth does try to question the Witches about their speech, however they fail to answer the questions and vanish from the scene, as Shakespeare uses dramatic imagery and conjures supernatural beings once more, Banquo says The earth hath bubbles, as the water has, and these are of them: whither they are vanished? (1,3,79). Both Macbeth and Banquo doubt the prophecy and feel following it will lead to the devil and dramatic consequences in the end, things arent always as they seem! Ambition to achieve kingship is through murder, which the play foreshadows as the destiny and Macbeth as the tragic hero. Lady Macbeth is first introduced in act 1 scene 5, first appearing as a ruthless, committed woman to strive for greater glory of her husband, Macbeth. The sudden arrival of the messenger after Lady Macbeth has read the letter from Macbeth in this scene, gives an excellent dramatic stroke for the play. This allows Lady Macbeth to think that the prophecy can be fulfilled this very night and satisfy her thirst for power. Upon the Kings arrival, Duncan is treated as an honorary guest of the house, whilst Macbeth and Lady Macbeth appear to be the perfect hosts, whilst all the while the audience know how the night will plan out for the characters and the foreshadow of King Duncans demise. Lady Macbeths passionate ambition and the drive of her husband, leads to the downfall of Macbeth. Lady Macbeth herself is characterised as very ambitious, but yet fears her husbands weaker nature Glamis thou art, and Cawdor; and shalt be what thou art promised: yet do I fear thy nature. (1,5,14). Lady Macbeth is the driving force throughout and controls all Macbeths fears, to eventually commit him to the deed of murder. Shakespeare cunningly uses the image of a Raven in this scene, which in ancient times was associated with the coming of death, and with this use of symbolism the audience continue to see what will happen in the play. In the play Lady Macbeth in her actions asks for the help of darkness and the supernatural for her and Macbeth to conduct the act of killing the King to fulfil the prophecy, she is determined throughout to push her husband to his greatest ambition and gain power for herself, Come, thick night. And pall thee in the dunnest smoke of hell. (1,5,49) Lady Macbeth has a stronger personality than her husband, having to convince Macbeth to fulfil the deed, she is very faithful towards him and wants to achieve the great honour that could be bestowed upon them, if they commit treason and kill King Duncan. Within act 2 scene 2 Lady Macbeths character shows a cruel and disrespectful side towards the Kings servants and again her ambition comes to life, she says, Give me the daggers.   The sleeping and the dead are but pictures. (2,2,51)   The tension increases dramatically when we see Lady Macbeth pacing about in a nervous but excited state, awaiting Macbeths return increases the tension dramatically. We see a gentler side to Lady Macbeth. She says that she would have killed Duncan herself, but the old man looked too much like her father Had he not resembled my father as he slept, I had donet. (2,2,12). This statement relays the consequences of the actions that will take place later in the play. With Macbeth coming forward in the play with the Witches prophecy, Lady Macbeths character was the most ambitious to see it through to the end. Having to deal with her husbands weaknesses, not wanting to carry through the act of murder, the character concocting a plan in the end was successful. Although you can see how Shakespeare shows the characters in the lead up to the murder, with dramatic irony at a key point in the play when King Duncan arrives at Macbeths castle to visit his loyal soldier and celebrate victory on the battle field against the Norwegians. The irony here is pointed out that only the audience, Macbeth and Lady Macbeth know is the King will never leave and see another day of sun. After the deed of high treason is committed, Macbeths character is hysterical and extreme tension is obvious. Dramatic Imagery comes true from the characters soliloquy and we see the bloody daggers in Macbeths hands and both characters fear discovery. Macbeth was misled by the witches and by Lady Macbeths sway of passionate arguments drawn to the events in the play, without these elements his ambition to become King could have been suppressed and only imagined by the character. Macbeths Soliloquy (Act 1, scene 7 and Act 2 scene 1) Shakespeare uses two key soliloquys to portray the inner thoughts of the character Macbeth, writing in a poetic theme using rhyming language. Often the passage refers to strong use of imagery towards the themes of blood, the supernatural, darkness and death. Both passages shows how the character is feeling at this point, with doubts and guilt of the consequences prior to committing the murder of King Duncan. In Macbeths first soliloquy, the character questions what he is about to do and doubt is cast in his mind and questions the consequences, for Macbeth knows he will pay for the deed here on earth or in the afterlife. Macbeths speaks of Duncans kindness and generosity, but ambition is fraught within the soliloquy, realising that he will have to pay sooner or later but only vaulting ambition, which oerleaps itself, and falls on th other. (1,7, 27), that high leaping ambition can often be ones downfall. In his second soliloquy (Act 2, scene 1) Macbeth allies himself with witchcraft, murder and secrecy, left on his own, the characters imagination runs wild. Macbeth is torn, but the soliloquy in the play is the characters final preparation for the act of murder Thou marshallst me the way that I was going, and such an instrument I was to use! (2,1, 42). The main source of tension is of course Macbeths vision of the dagger, one sense is registering a dagger and the others arent Is this a dagger which I see before me, the handle toward my hand? Come let me clutch thee. (2,1, 33-34). This is not made real to the audience and we are as bewildered by this dagger of the mind as Macbeth is. Using dramatic imagery, the dagger begins to bleed and the audience shares Macbeths fear and trepidation of what is to come, referring to witchcraft once more as it celebrates. Then we are disturbed by his final rhyming couplet which highlights Macbeths fatal decision, as he heads for Duncans bedroom stealthily. Conclusion Macbeth is a masterpiece by Shakespeare, showing how power, greed and ambition can change a character at a given point of opportunity, but questions what are the consequences of these actions that is analysed in the play, given that Macbeth and Lady Macbeth both succumb to the guilt of the deeds committed. The play from the outset was controlled by the power of fate and the supernatural. However, we have to question what would have happened if Macbeth had followed a different path, after all he was related to the King and in line to royal succession? The main question to answer is, would Macbeth have actually committed the Murder if the prophecy was never told or if Lady Macbeth was not so hungry for power?

Market Pricing Essay -- essays research papers fc

Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of pricing objective to use. For this paper, I have made myself the new marketing manager of Foster Farms Poultry Products. Body The objective that I feel is best for this company is profit-orientated. This is because I believe we have established our name in the community and the state. People recognize us as the leader in poultry production. Since the company has remained profitable since the beginning, we strongly believe that all we should focus on now is maintaining the return on our investment. We shall also adhere to the flexible price policy. I say this because the more a store buys, the more they save. If a store buys large quantities, then discounts can be given and this will also increase sales in the store because the stores can charge a bit less for the product. It’s up to the store on how much to markup the poultry. They can charge a dollar a pound or fifty cents per pound. You will also notice that many stores offer the chicken at lower prices when its expiration date is near. This is due to the nature of the product being peri...

Stp for Megaman

STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product, the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system, while some of the organizations demand individual lighting consultation.The organizations require consultations will have a much more closer relationship with Megaman while Megaman will gain more profit from providing an extended service. Megaman’s product are both foundation and facilitating goods. As a bisuness product, Megaman’s serve the purpose as in ‘use’ and ‘consumption’. Targeting Megaman targeted the business organizations to be its ide al customers. Since the customers are business organizations, they will share the key criteria of being price-sensitive; quality-focus and also logistics efficiency.In another words, they are very high demanding. The target customers will be ‘optimizers’, they will compare all proposals before making the decisions. The organizations demand Megaman’s product to be cheap; reliable; low switching cost (high compatibility). Megaman is confident in satisfying their customers, so they mainly focus on encounter in new task or for modified rebuy. Positioning Megaman positioned itself as being the market leader. It continues to invent innovative products, just like Dyson.Unlike the major competitor, Philips, Megaman had taken one step further on CSR, Megaman’s product are all eco-friendly as Megaman emphasis a lot of its product being sustainable. Philips also provide excellent lighting solution for various organizations but Megaman had managed to do the same thing but also being eco-friendly at the same time. Megaman also positioned itself of being high quality. Promotion There are different channels for Megaman to promote its products, such as Tradeshow, Advertisement and various distribution channels.Megaman had participated in various trade shows, both in Hong Kong and overseas. As from the information shown in TDC’s website, Megaman had participated in the HK international Lighting Fair for the last five years. Megaman tries to attract both local and foreign customers through the tradeshow in HK. Megaman is highly involved in this tradeshow, as Fred Bass, the managing director of Neonlite ( Parent company of Megaman) and Megaman HK’s management team attended the tradeshow for the publicity event.Megaman has not drawn much attention outside those standard tradeshows, same with its major competitor in HK, the Philips Lighting. It is belief that because both of them are already the market leader in HK, no more further marketin g strategies needed to be apply in order to fight for market share. What Megaman should do is to consider sponsoring some other tradeshow, as being a good chance to encounter more business partners. When Megaman first enter HK’s consumer market, it used humor approach to promote that Megaman’s product can create funny yet positive value.Megaman focus on TV commercial, it hired Daniel Wu as the main character to addressing the function of Megaman’s product is very effective on specific functions. For recent commercials, Megaman focus on the practical use of its products, such as using it’s LED light bulb could make specific products to look better. The latest TVC, Megaman failed to draw audiences’ attention by being so dull and boring. If Megaman want to continue its TVC commercial, they must need to another approach rather than read out the specifications of the products.

Lab essays

Lab essays The purpose of this experiment was to understand how water is purified and the process that it goes thru. To find out how water is purified you will need 100 ml of foul water and you also need a funnel to set on the clay triangle support that goes the ring of the stand. You will also need a rubber tube that will connect to the funnel, and you must pinch it with your fingers to keep the water from flowing thru. Before you pour the water in the funnel you must stir it. Exactly at the moment you stop stirring it you will pour half of the water into the funnel, and tap the funnel so that the layers may separate. Once the layers have separated unpinch the lightly and let about half of the water flow into a clean beaker and label it beaker 1. Then you grab another clean beaker and drain the rest of the water into it and label it beaker 2. Pinch the tube and repeat the same steps again with the rest of the foul water and make observations and record it into your data table. Now you need to get a plastic cup and make holes on the bottom and put layers of gravel and sand in the cup. Set this cup on top of a clean beaker and pour the water from beaker 1 into the plastic cup and let the water filter. You can now get rid of the sand and gravel but whatever you do dont dump it down your sink and make observations and record the data from the purified water. You will now need some filter paper and fold it as instructed to fit in the funnel and this will act as a filter. Place the triangle thing on the on the ring of the holder and put the filter in the funnel. Put a clean beaker under the funnel and the funnel must be about 2-3 cm over the beaker. Put a teaspoon of charcoal in the purified water and pour the water into a 125 ml or a 250 ml Flask. Swirl the mixture for several seconds and pour it into the filter. Pour your water into a cylinder and make your observations and record your data. ...

Understanding Participial Phrases

Understanding Participial Phrases A participial phrase or clause is a wonderful tool for writers because it gives color and action to a sentence. By employing verbals- words derived from a verb- along with other grammatical elements, an author can craft clauses that function as an adjective, modifying nouns and pronouns. The participial phrase contains a participle and the other words in the phrase that modify the noun or pronoun. They cant stand alone as complete sentences. Present or Past Participial phrases or clauses consist of a present participle  (a verbal ending in ing) or past participle (a verbal ending in en ed,  d, t, n, or ne), plus modifiers, objects, and complements. A participle may  be followed by  an  adverb, a  prepositional phrase, an  adverb clause, or any combination of these.  They are set off by commas and function the same way adjectives do in a sentence. Past-participial phrase:  Invented by an Indiana housewife in 1889, the first dishwasher was driven by a steam engine.Present-participial phrase:  Working before unfriendly crowds, the referee has orders to exude poise under the most trying circumstances. Here, for example, the participial phrase consists of a present participle (holding), an object (the flashlight), and an adverb (steadily): Holding the flashlight steadily,  Jenny approached the strange creature. In the next sentence, the participial phrase includes a present participle (making), an object (a great ring), and a prepositional phrase (of white light): Jenny waved the flashlight over her head,  making a great ring of white light. Placement and Punctuation Participial phrases can appear in one of three places within a sentence, but  be careful not to risk awkwardness or confusion by placing it too far from the word it modifies. For example, a participial phrase that indicates a cause usually precedes the  main clause and sometimes follows the  subject, but only rarely appears at the end of the sentence. No matter where they are, they always modify a subject. Correctly punctuating a sentence that contains such a clause depends on where it is placed in reference to the subject. Before the main  clause, the participial phrase is followed by a comma: Speeding down the highway, Bob didnt notice the police car. After the main clause, it is preceded by a comma: The gamblers silently arranged their cards, losing themselves in thought. In mid-sentence position, it is set off by commas before and after: The real estate agent, thinking of her profit potential, decided not to buy the property. In each sentence below, the participial phrase clearly modifies the subject (my sister) and suggests a cause: Discouraged by the long hours and low pay, my sister finally quit her job.My sister,  discouraged by the long hours and low pay, finally quit her job. But consider what happens when the participial phrase moves to the end of the sentence: My sister finally quit her job,  discouraged by the long hours and low pay. Here the logical order of cause-effect is reversed, and as a result, the sentence may be less effective than the first two versions. While the sentence absolutely works grammatically, some may misread that the job is feeling discouraged, instead of the sister. Dangling Participial Phrases Although participial phrases can be an effective tool, beware. A misplaced or dangling participial phrase can cause embarrassing errors. The easiest way to tell whether a phrase is being used correctly is to look at the subject it is modifying. Does the relationship make sense? Dangling phrase: Reaching for a glass, the cold soda called my name.Corrected phrase: Reaching for a glass, I could hear the cold soda calling my name. The first example is illogical; a bottle of soda cant reach for a glass- but a person can pick up that glass and fill it. Be careful when combining sentences and converting one to a participial phrase to keep the subject of the sentence that goes with the adjectival phrase. For instance, you wouldnt want the following sentences: I curled my toes and squinted.The doctor prepared to puncture my arm with a needle. to turn into: Curling my toes and squinting, the doctor prepared to puncture my arm with a needle. Here the participial phrase refers to  the doctor  when it should refer to  I- a pronoun thats not in the sentence. This kind of problem is called a  dangling modifier, dangling participle, or misplaced modifier. We can correct this dangling modifier either by adding  I  to the sentence or by replacing the participial phrase with an  adverb clause: Curling my toes and squinting,  I waited for the doctor to puncture my arm with a needle.As I curled my toes and squinted, the doctor prepared to puncture my arm with a needle. Gerunds vs. Participles A gerund is a verbal that also ends in ing, just like participles in the present tense. You can tell them apart by looking at how they function within a sentence.  A gerund functions as a  noun, while a  present participle functions as an adjective. Gerund:  Laughing  is good for you.Present participle: The laughing woman clapped her hands with joy. Gerund Clauses vs. Participial Phrases Confusing gerunds or participles can be easy because both can also form clauses. The simplest way to differentiate the two is to use the word it in place of the verbal. If the sentence still makes grammatical sense, youve got a gerund clause: If not, its a participial phrase. Gerund phrase: Playing golf relaxes Shelly.Participial phrase: Waiting for takeoff, the pilot radioed the control tower.